Expert Advice On Branding That Lasts

Expert Advice On Branding That Lasts

Maxime Kot
MARCH 22ND, 2023

Our CEO, Sara Gullickson, was recently featured in Cannabis&Tech Today’s article “Expert Advice on Branding That Lasts.”

The article discusses what branding is, the link between a mission statement and branding, best branding advice, earing earned media coverage, and avoiding branding mistakes.

Gullickson says the novelty of cannabis attracts media attention. However, her two decades working in media have taught her that brands with a compelling story about why they’re different are likely more successful than those which don’t.

In no uncertain terms, Gullickson explained her strong support for researching, discussing, and testing different options before settling on a mission statement. “It’s your backbone about what differentiates your brand from others,” she said.

Read the full Article on Expert Advice on Branding here!

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