What Comes After Legalization? Cannabis Entrepreneurs, Sara Gullickson and Maxime Kot, Weigh In
Written by: VERONIKA BONDARENKO
After New York legalized recreational cannabis use at the start of this month, news of what this would mean for business and investors reached a fever pitch.
Sara Gullickson, the founder and CEO of The Cannabis Business Advisors, a company providing licensing and growth guidance to 10 clients across the country, has been in the industry since 2010, when medical cannabis was just starting to be recognized and recreational marijuana was illegal everywhere in the country.
Today, Gullickson and CB Advisors President Maxime Kot help companies across the country navigate business opportunities both in cannabis and its derivatives alongside a complex system of licensing and regulation requirements.
We sat down to interview Gullickson and Kot about the opportunities that present themselves in a state that has recently legalized cannabis as well as what it takes to get a company primed to grow and potentially be traded publicly. The interview has been edited for length and clarity.
What are the biggest business and investment opportunities in the cannabis space in 2021?
Gullickson: For the states that are coming up [in conversation as potential opportunity hot spots] right now, we’re looking at New York, New Mexico, New Jersey, Georgia, and potentially Illinois. Those are kind of what our focus is on right now so that we’re ready to prop up people, put up marketing opportunities and start accepting leads. But when you talk about opportunities, I think people have a hard time wrapping their brains around the fact that there’s more entry points to the industry than just a license.
Kot: A lot of people like the sexy part of marijuana and want to be on the plant-touching side of things. We always advise people who want to break into this industry to think about what they’re really good at. Are you good at marketing? Numbers? Taxes? There is a big need for ancillary services. It is a new industry and, as it evolves, there’s always going to be a problem that needs to be solved. There are still issues with IP and technology as well as inventory tracking that hasn’t been perfected yet across the board.
What advice would you give to someone who is looking to invest in cannabis for the first time?
Gullickson: It is always going to be up to……
Read the full interview here: TheStreet.Com